The Ministry of AYUSH’s Union Budget allocation for FY27 has increased to Rs. 4,408.93 crore (US$ 501.0 million), marking a 20.1% rise from the FY26 budget estimate of Rs. 3,671.82 crore (US$ 417.3 million).
In the Union Budget FY27, the National Medicinal Plants Board (NMPB) received an allocation of Rs. 18.16 crore (US$ 2.1 million), while the Pharmacopoeia Commission for Indian Medicine and Homoeopathy (PCIM&H) was allocated Rs. 22.26 crore (US$ 2.5 million), supporting medicinal plant development and standardisation of AYUSH systems.
India’s exports of AYUSH and herbal products stood at 114.9 million kgs, valued at Rs. 5,110.4 crore (US$ 580.7 million) during April 2025 to February 2026.
The AYUSH industry in India is undergoing remarkable growth, fueled by escalating consumer interest in traditional medicine, bolstered governmental support, and a burgeoning export market, heralding its significance in shaping India's healthcare and wellness domain.
The AYUSH industry has witnessed remarkable growth, with manufacturing industry reached US$ 18 billion in 2020 and reached US$ 24 billion by 2024. Combined with the AYUSH service sector's valuation of US$ 26 billion in 2024, the industry's overall worth exceeds US$ 50 billion.
The Indian Ayush market is projected to grow from US$ 43.3 billion in 2024 to US$ 200 billion by 2030, reflecting an exponential growth of eight times over the past decade.
India reported a 15-fold rise in the Ayush sector over ten years (2015-2025), alongside supplying medicines to over 200 countries, meeting 60% of global vaccine demand, providing health cover to over 600 million people, and supporting over 1,600 Global Capability Centres driving pharma innovation.
The India AYUSH market was valued at Rs. 2.33 lakh crore (US$ 26.53 billion) in 2026 and is projected to reach Rs. 3.37 lakh crore (US$ 36.62 billion) by 2031, expanding at a CAGR of 6.66% during 2026–2031. The growth is expected to be driven by rising demand for preventive healthcare and herbal wellness products.
Wellness tourism in India is currently experiencing remarkable growth and is poised to become a key attraction for international travelers seeking holistic rejuvenation and well-being experiences. India’s wellness tourism, valued at Rs. 1,64,164 crore (US$ 19.43 billion) in 2024 and projected to reach Rs. 2,57,237 crore (US$ 29.88 billion) by 2031, is growing rapidly due to affordable Ayurvedic and yoga experiences and initiatives like the Ayush visa, indicating a significant growth trajectory. India boasts a diverse array of wellness offerings, including Ayurvedic retreats focusing on harmonizing the mind, body, and spirit; Yoga and meditation centers offering immersive programs for mental and physical well-being; as well as naturopathy and holistic wellness destinations promoting natural healing methods and healthy lifestyle practices.
Uttar Pradesh is offering a 30% capital investment subsidy for setting up wellness centres and resorts that provide AYUSH-based therapies like Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy.
In July 2024, Arunachal Pradesh announced plans to introduce a Healing and Wellness Tourism Policy as part of its Rs. 993.08 crore (US$ 118.6 Million) deficit budget for 2024-25, aiming to establish the state as a premier destination for wellness tourism while prioritizing youth empowerment, infrastructure development, and niche tourism offerings.
India's competitive edge in the wellness tourism sector stems from its rich cultural heritage, deeply rooted in wellness practices like Ayurveda, which serve as a unique selling proposition. Additionally, the cost-effectiveness of wellness retreats and services in India compared to western countries makes them more accessible to a broader global audience. The country also benefits from a growing pool of skilled professionals, including qualified Yoga teachers, Ayurvedic practitioners, and wellness experts who cater to the diverse needs of international visitors.
India's appeal as a global wellness destination is further enhanced by its well-developed infrastructure, modern medical facilities, and convenient travel connections, making it an attractive choice for wellness seekers worldwide. The country's exotic locations, ranging from the tranquil beaches of Goa and Kerala to the majestic Himalayas, offer a diverse range of captivating landscapes ideal for various wellness experiences, further solidifying India's position as a premier destination for holistic well-being pursuits.